Jul 11th, 2014
If you’re like me, you probably receive a lot of phone calls from various vendors peddling their wares, and this week I decided to try something new. A software vendor (who obviously didn’t know a thing about our company) called me to sell me a software solution specific to our industry. I told him he has one minute to tell me what he knows about my business and if he nails it, I will decide if I have another minute to tell me exactly how his solution could meet my needs. It was a painful 40 seconds before I interrupted him and informed him that based on what little he didn’t research about our business before calling me, was not worth the next minute of my time.
I politely thanked him for calling and requested that he removed me from his prospect list. It made me think about the calls I make, and how that has evolved over the last 5 years.
To be continued…